About Us

Welcome to the JAM familia!!! Want to get to know us? Let me tell you our story...

My name is Mario, and together with my wife Alexa, we started JAM in our basement. Now we run a good size operation and we LOVE selling skateboards!

Growing up, I learned from an early age the beauty of running your own business. My parents owned an English school in Spain and ever since I can remember, I always helped out- it was the family business.

As a teenager, visiting my cousins in Las Vegas one summer, I learned to love skateboarding. I remember going out with all of our buddies to Taco Bell, getting an ice cold Coke & Grilled Stuffed Burrito, and heading down to the local skate park to spend hours on end skating with the crew. It was the life! Skateboarding became my whole world and my parents never complained because it kept me and my brother busy, outside exercising. 

As I turned 30, I had a quarter-life crisis...I felt old, fat, and out of shape. I needed to get back on a skateboard. I took my then 3 year old son to buy a board. I remember walking in and having two thoughts..."Wow, these boards are soooo expensive. And I can't believe the awful graphics they are displaying!!" I remember having to cover my curious son's eyes because some of the images were so inappropriate. I walked out of the store, called my wife and told her, "Babe, I think we should start a skateboard company".

Nothing comes easy, and many people have helped us along the way. From our awesome suppliers, to the great professors who have partnered with us from the beginning, and of course the awesome artists who keep painting and designing sick graphics- We are humbled to be doing what we love.

Now in this new stage of JAM, we are proud to partner with universities across the nation to sell skateboards worldwide and to bring artistic, G- rated graphics back to the skateboarding scene. We are making skateboarding great again!

With love from the JAM family to yours!

Mario and Alexa